With the new Royal baby set to be born any day now, we can imagine the Duchess of Cambridge has already stocked up on lots of cute children’s clothes, and there’s no doubt she will be returning to some of her favourite brands that she’s shopped for Prince George and Princess Charlotte.
Kate has famously always opted for traditional clothes, including lots of shorts for Prince George (there is a good reason for both of these, if you follow those links), and the general public loves it, with many items selling out as soon as the Royal children wear them (what Kate effect?).
So here’s your ultimate guide of the baby and children’s fashion brands Kate and William love the most, and where you can shop them.
G.H. Hurt & Son
The family owned brand saw a huge spike in visits to their site (and by huge, we mean 100,000 in less than 24 hours) when Princess Charlotte was presented to the world outside the Lindo Wing, swaddled in its traditional knitted shawl.
Who can forget THAT picture of Prince George in his toy soldier tank top for his last official Christmas portrait before the arrival of Princess Charlotte (he was 17 months at the time)? The tank top was possibly one of the most popular Cath Kidston items ever, and has been re-issued in one form or other ever since.
Shop now: KIDS KNITTED TANK TOP for £28 from Cath Kidston
British brand Rachel Riley is Kate’s go-to for traditional designs for George. He wore a smock shirt and red shorts for Princess Charlotte’s christening, prompting many comparisons with a similar outfit Prince William wore when he was a child.
Shop now: RACHEL RILEY Baby Boys Ivory Cotton Shortie for £75 from Children Salon
To celebrate Princess Charlotte’s 2nd birthday, her parents released a pic of the tot wearing a pastel yellow Fairisle jumper from John Lewis, which obviously sold out instantly. A fashion influencer or what?
Pepa & Co
The Spanish kidswear brand won Kate over with its pretty embroidered designs, and both Princess Charlotte and Prince George have a few of the brand’s clothes hanging in their Royal wardrobes. They both wore it to Pippa Middleton’s wedding, Prince George sported a whale jumper for an official 3rd birthday portrait, and Charlotte wore a pretty dress on her tour of Canada.
Shop now: TRADITIONAL HAND SMOCKED DRESS IN LIGHT BLUE GINGHAM for £86 from Papa & Co
Remember that adorable picture of Princess Charlotte wearing a pie crust dress and playing with her cuddly toy? Yep, that was M&H.
Shop now: Smock dress for €33.95 from M&H
Prince George wore an Amaia jumper to meet his sister for the first time, and Princess Charlotte wore a pink dress for the Queen’s 90th birthday. She also wore an Amaia coat for her first day of school.
Shop now: Chickadee shirt for £42 from Amaia Kids
My 1st Years
Remember that cute customised robe Prince George wore to meet President Obama? That was by My 1st Years. He teamed it with velvet slippers and silk pyjamas, and the internet did the rest. Cue 100,000 memes.