This Morning’s Holly Willoughby might not typically be considered a directional style icon—like most mainstream television personalities, she tends to favour cheery items with mass appeal rather than trend-led, fashion buys. Until last month, that is, when she wore a long-sleeve rainbow dress by London Fashion Week designer Ashish and we found ourselves checking her Instagram daily to see her green-room outfit-of-the-day posts.The latest being a fabulously affordable £45 dress from Henry Holland’s collection at Debenhams…

This absolute stunner of a frock is unfortunately now sold out in all sizes, but you can still pick up the kimono in the same print—and much of the rest of the collab is available. Should you want to get your feet into her ultra-flattering sandals, they’re from Office and coming in at a rather decent £60.

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SHOP NOW : H! By Henry Holland for Debenhams Kimono £45

This £1408 rainbow dress might be pretty spectacular, however it’s the accessibility of her day-to-day wardrobe that makes her style worth paying attention to. Most mornings, she displays the best of the British high street, whether that’s her L.K.Bennett leather culottes or the best new dress from Warehouse. So what are her stylist Angie Smith’s tips for making the most out of a high-street budget?

“I think that certain brands excel in specific styles—for example, if I need a great cashmere jumper, I always go to John Lewis or M&S; for tailoring, L.K.Bennett and The Kooples; for coats and skirts, I go to Jigsaw; for dresses, Whistles; for skirts, H&M; and for shoes, Kurt Geiger. For everything else, and for one-off unexpected pieces, I regularly shop Massimo Dutti, Maje, Hobbs, Next, Warehouse, Russell & Bromley, Topshop and Office.”

As for outfits that always work for Holly? “She has an amazing hourglass figure, so she suits fitted, tailored shapes,” Smith shares. “All her looks have to work 360 because we never know what she’ll be doing that day.” But they have to be careful about colors and prints, as Smith explains: “Stripes and checks can strobe on TV, so they are a big no, sadly. We both love colour, so I always try and pack in as much as that as possible, as I think it really works for the show.”

Keep scrolling to see—and shop—Holly Willoughby’s best high-street looks.

Style Notes: Holly’s LK Bennett leather culottes are a bold trend piece, and so she played down the rest of the look by pairing them with a camel J Crew cashmere jumper and matching suede pumps. 

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SHOP NOW : L.K.Bennett Lula Forest Cropped Leather Trousers £425

Style Notes: These brunt orange Karen Millen trousers prove that workwear doesn’t have to be boring and black, grey or navy. 

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SHOP NOW : Karen Millen High-Waisted Wide-Leg Trousers £115


Style Notes: Holly wore Ashish’s rainbow sequin striped mini dress with a pair of gold mirrored heels. 

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SHOP NOW : Ashish Rainbow-Striped Sequin-Embellished Silk Mini Dress £1408


Style Notes: Holly provides plenty of workwear inspo with her This Morning wardrobe, and we love how she paired her classic tailored culottes with a pussybow blouse with a fun, playful print by Markus Lupfer. 

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SHOP NOW : Markus Lupfer Blue Arctic Flower Silk Abbie Blouse £350

Style Notes: Holly layered her sleeveless Warehouse black dress over a white rollneck, and paired it with black ankle boots — perfect for confusing climates. 

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SHOP NOW : Warehouse Asymmetric Button Maxi Dress £79


Style Notes: Holly often adds one statement printed piece to a classic work ensemble, as here she wore a floral Whistles coat over her black cigarette trousers and dusty pink silk blouse. 

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SHOP NOW : Whistles Floral Jacquard Coat £399

Style Notes: Holly paired her floral Warehouse skirt with a sunny yellow jumper, which is also from Warehouse. 

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SHOP NOW : Warehouse Crew Jumper £26

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SHOP NOW : Warehouse Melody Floral Skirt £46

Style Notes: The floral print on this pretty Hobbs shirt dress was inspired by the green hills of Yorkshire, and it will work for weekends and meetings.

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SHOP NOW : Hobbs Dale Dress £139

Opening Image: @hollywillhoughby


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