She’s the fifth most followed person on Instagram in the entire world, and one fifth of the most famous family in America; so famous, in fact, the media have dubbed the Kardashian-Jenner clan America’s First Family. Riccardo Tisci once likened her fame to that of Marilyn Monroe, claiming she was at that time, the most photographed woman on earth.
Kim Kardashian West is undoubtedly one of the most recognisable women across the globe today. And, as would perhaps make sense, she’s also one of the richest: KKW is reportedly worth a rather cool $175 million. Last year, she was ranked as number 47 in the Forbes celebrity earnings list—one of only six women that featured in the top 50. (Just so you know, Beyoncé was number 2 and Adele was number 18.) With an earned ‘salary’ of around $50 million, Kim is richer than Taylor Swift, Tom Cruise and Jay Z. And she makes $140,000 per day; or $100 per minute. $1.62 every second, in case you wondered.
No one can deny the level of fame Kim Kardashian has achieved since 2007, when that now-infamous sex tape was leaked, and the reality series that turned them into a household name was first aired. But just how has the wealthiest Kardashian made all her money?
Last year, the family signed a new contract with E! For a further five seasons of Keeping Up With the Kardashians: between them, they get paid $30 million per season. Out of all the siblings, Kim gets the highest cut, and reportedly gets a $5 million bonus if Kanye appears in an episode even for five minutes.
But Kim is a savvy entrepreneur, and has capitalised on her TV fame with a series of products and endorsements. Somewhat surprisingly, she makes a ton of cash from tech. In 2014, she released the Kim Kardashian: Hollywood game, which has to date been downloaded more than 45 million times and reportedly accounts for 40% of her annual income: the app, which is free but offers in-app purchases that can cost anything from $4 to $40, generates around $70 million of revenue every year. Kim personally nets 30 percent of the earnings.
Since, Kim has unveiled the Kimoji App, in 2016: upon launch, it was raking in $1 million dollars per minute, with the New York Post reporting that more than 9,000 users were downloading the $1.99 app every second. Kim took to Instagram to announce its release: increased traffic crashed the Apple site. Her book of selfies, titled Selfish and which retailed for $10, sold 14,000 copies in its first week.
Her KKW beauty line also generates a not-so-small fortune: when she launched the contour and highlighter kits, 300,000 units flew out in just 3 hours, which translates to a cool $14.4 million in sales. The KKW x Kylie Cosmetics lip kits, which retailed for $45, also promptly sold out, this time within minutes, with $13.5 million in sales. Kim has also expanded her beauty offering to include fragrances: Crystal Gardenia, released in November, made $10 million in its first day. What’s even more noteworthy is that all of the sales came from online: so powerful is the KKW name, that customers are willing to splash out $60 on a fragrance without even knowing if they like the scent. She also last year launched The Kids Supply clothing line with Kanye–prices range from $16 to $250.
Naturally, Kim takes to Instagram to boost her income. She does many sponsored posts—from more predictable ones like Calvin Klein and juice cleanses, to anti-morning sickness tablets that come with an array of health warnings. Brands reportedly pay up to $500,000 for a single post.
The fact is, Kim has made about £8 in the time it takes you to open your eyes and switch off your alarm in a morning. Think about that the next time you click to buy that waist trainer.
Opening Image: @kimkardashian