If you’re an avid follower of this site, you know how important fashion influencers are to us. Not only do they alert us to exciting new designers, but they also give us ideas for fabulous outfit ensembles. In fact, you probably already follow a few on Instagram. While many old-school bloggers started out with just a simple website, the trend now stretches further out onto Instagram, and there are now more fashion “influencers” rather than “bloggers” than ever before. And they’re having an incredible impact on how we dress. You need only look at the rise of street style stars to spot that those off the catwalk have as much influence on our wardrobes as those on the catwalk—and brands, from high fashion to the high street, certainly agree.

However, there is one major problem with anyone and everyone being able to call themselves a fashion influencer: How do you tell the good ones from the bad? Well, thanks to the fact that we’re surrounded by them so often, and that we spend an obscene number of hours trawling through Instagram, we know just who you should be following with our definitive guide to the best fashion influencers around right now. Click through our gallery below for the 35 best fashion influencers and why you will probably want to follow each and every one.

Why follow: Digital consultant and author Shini has lived all over the world. From being born in the super-cool Seoul to growing up in Warsaw, she has a truly global take on style. Where to follow: Instagram: @parkncube. Website: parkandcube.com
Why follow: Model and stylist Pernille Teisbaek is one super-chic Dane whose style we’re constantly inspired by. From small outfit tweaks that anyone can do to trialling the latest Vetements or Gucci must-haves, her look is as accessible as it is high end.  Where to follow: Instagram: @pernilleteisbaek
Why follow: Susie Lau is one of the original fashion influencers. She began her blog in 2006 and has seen her profile grow exponentially since then. She is now considered one of the leading voices when it comes to fashion—especially in terms of new designers and the British scene. Not only does she take an intelligent approach when it comes to fashion and style, her fun ensembles always get our vote. Where to follow: Instagram: @susiebubble. Website: stylebubble.co.uk
Why follow: Petite girls, rejoice. Anum Bashir of the Desert Mannequin shows you just how to nail the latest looks when you’re a bit shorter. From Chanel to upcoming designers, style served with a side of art is something we can always get on board with. Where to follow: Instagram: @desertmannequin. Website: desertmannequin.com
Why follow: Let us count the ways we love the über-cool Maja Wyh. She is the queen of the oversize shirt and coat paired with skinny leather pants and rockstar boots. Need we say more?  Where to follow: Instagram: @majawyh
Why follow: We probably don’t need to introduce Alexa Chung to you, but it would be remiss of us if we didn’t include her in the roundup. She has been shaping our wardrobes for over a decade, and thanks to Instagram, we often find ourselves hunting out the pieces she’s wearing or copying her outfit ideas.  Where to follow:  Instagram: @alexachung
Why follow: For a dose of French-meets-British greatness, turn to Camille Charrière. The blogger and writer runs Camille Over the Rainbow—a site packed full of easy-to-wear outfit ideas. Plus, she’s always in the know when it comes to a great high-street buy. Bookmark for those budget months when you still want to shop…. Where to follow: Instagram: @camillecharriere. Website: camilleovertherainbow.com
Why follow: If it wasn’t obvious by the name, Sandra Hagelstam’s blog 5 Inch and Up is mainly about her love of high heels. While Hagelstam often shows off her enviable wardrobe, it’s her “shoe of the month” section that we really lust over.  Where to follow:  Instagram: @5inchandup. Website: 5inchandup.com
Why follow: Born in Russia but raised in Norway, Darja is one of our favourite new influencers to follow for cold-weather outfit inspiration. Prepare to find plenty of ideas to pin on layering, knitwear and outerwear.  Where to follow: Instagram: @darjabar. Website: darjabarannik.com
Why follow: Spanish blogger Gala González of Amlul.com is also one of the original crew. You can rest assured that she’s still always on the move and often pictured in front of a gorgeous sun-laced background. Before you start getting jealous, she is ideal for when you’re stressing out about what to pack for holiday. Where to follow: Instagram: @galagonzalez. Website: amlul.com
Why follow: Over the past few years, Chiara Ferragni’s influence via her site The Blonde Salad has grown beyond anyone’s imaginations. The Italian, who now lives in L.A., has her own shoe line and countless collaborations under her belt, garnering her status as one of the most highly paid girls in the business.  Where to follow: Instagram: @chiaraferragni. Website: theblondesalad.com
Why follow: British writer and blogger Pandora Sykes is someone we’ve been following for some time now. A favourite on the street style circuit, Sykes likes to dissect fashion trends in a way that is both hilarious and informative. Where to follow: Instagram: @pandorasykes. Website: pandorasykes.com
Why follow: Obsessed with French style or just looking for the next Jane Birkin? Then follow Jeanne Damas immediately. The It girl runs fashion label Rouje, which means you can dress exactly like her. Magnifique.  Where to follow: Instagram: @jeannedamas. Website: rouje.com
Why follow: Need a new and fresh way to style Chanel pumps? Alice Zielasko is your woman. Her unique sense of style that fuses classic pieces with more modern items is ideal for anyone who wants an update on their wardrobe staples.  Where to follow:  Instagram: @alicezielasko. Website: alicepoint.com
Why follow: Alex Stedman who runs The Frugality is always one of our first stop-offs for pared-back style inspo. Not only does she manage to source some incredible and expensive-looking high-street pieces, she also shares chic interiors ideas too—a double style whammy.  Where to follow: Instagram: @thefrugality. Website: the-frugality.com
Why follow: New Yorker Leandra Medine is better known as the Man Repeller. Her fabulous sense of style, wearing pieces that might be considered “man repelling,” essentially gives us the courage to try more out-there outfits 24/7.  Where to follow: Instagram: @manrepeller. Website: manrepeller.com
Why follow: Fashion editor Giovanna Englebert (née Battaglia) got married last year and had various costume changes, all of which we were obsessed with. Not only are we fans of her personal look, we love her creative styling work too, proving she’s so much more than a clothes horse.  Where to follow: Instagram: @bat_gio. Website: giovannaengelbert.com
Why follow: While you might recognise Leomie Anderson as being one of the most recent Victoria’s Secret recruits and a columnist at Who What Wear UK, she also runs her own blog, Cracked China Cup. If you’re looking for cool ways to do athleisure, then it’s time to start following her.  Where to follow: Instagram: @leomieanderson. Website: crackedchinacup.com
Why follow: Italian street style star and singer Patricia Manfield has an eclectic style that always keeps us guessing. Sometimes she’s dressed down in a tracksuit and bomber (pictured), and the next she’s wearing a full Chanel get-up.  Where to follow: Instagram: @patriciamanfield

Why follow: The recent emergence of Brazilian style bloggers hasn’t slipped our attention, and Helena Bordon is easily one of the leaders of that pack. Her classic sense of style is enviable, and now you can even shop her label on her new site. It’s no surprise that’s she’s one to follow as her mother, Donata Meirelles, is currently the style director of Vogue Brasil.  Where to follow: Instagram: @helenbordon. Website: helenabordon.com
Why follow:Song of Style blogger Aimee Song often showcases classic outfits on her Insta feed, but she isn’t afraid to go for something super bold (as evidenced by this red outfit). She’s where we head when we’re thinking about a wardrobe overhaul. Where to follow: Instagram: @songofstyle. Website: songofstyle.com
Why follow: What can we say about Olivia Palermo’s style that hasn’t been said before? OP is the master of making high street look like it costs 10 times more. Her dedication to Zara is to be admired (hey, we’re with her on that), but the real reason we love her so much is that she knows exactly what her look is and always looks totally polished.  Where to follow: Instagram: @oliviapalermo. Website: oliviapalermo.com
Why follow: Splitting her time between London and Asia, Peony Lim’s look is classic with a twist. Always polished, she’s got a wardrobe that consists of Hermès and Chanel, which she styles to perfection. Where to follow:  Instagram: @peonylim. Website: peonylim.com

Why follow: Courtney Trop of Always Judging is based in Los Angeles, and you can tell. Her style is super laid-back and has more than just a hint of rock chic about it. Her collection of jackets is just one of the reasons this influencer is a must-follow. Where to follow: Instagram: @alwaysjudging. Website: alwaysjudging.com
Why follow: Rarely a day goes by without us coveting the outfits of Charlotte Groeneveld, the blogger behind The Fashion Guitar. The established fashion influencer is one of the best places to go if you love classic fashion labels. Expect lots ensembles featuring Chanel, Balenciaga and Chloé. Where to follow: Instagram: @thefashionguitar. Website: thefashionguitar.com
Why follow: Like many other fashion influencers, Lucy Williams wears many kinds of outfits, but it’s her constant love of the jean-and-boot combo that means we can’t get enough of her. Always easy to wear and often a mix of high street and high end, her enviable ensembles are why we follow her Instagram feed and blog, Fashion Me Now.  Where to follow: Instagram: @lucywilliams02. Website: fashionmenow.co.uk

Why follow: Natalie Lim Suarez, a model based in New York City, is half Chinese, a quarter Mexican and a quarter Spanish. Her blog and Insta feed are all about model-off-duty style, which Natalie pulls off with aplomb. Always off in some exotic location, we often look to her for pretty holiday dress inspo. Where to follow:  Instagram: @natalieoffduty. Website: natalieoffduty.com
Why follow: Jessie Bush who runs We The People Style is a photographer and street style influencer. While it was originally a fashion blog on New Zealand street style, it has since evolved thanks to Bush working all over the world.  Where to follow:  Instagram: @wethepeoplestyle. Website: wethepeoplestyle.com
Why follow: Jamaica-born Tamu McPherson, who runs All the Pretty Birds, is based in Milan. She’s a photographer, an editor and a highly sought-after front row–goer. Not only do we love to follow her for her own outfit ideas, her other street style pics also provide some great ideas.  Where to follow: Instagram: @alltheprettybirdsofficial. Website: alltheprettybirds.com
Why follow: Model Natasha is great for when you want to know which classics work with what. She’s a traditional dresser but that’s exactly why we love her style and why she definitely deserves a follow. Where to follow:  Instagram: @natashandlovu. Website: bisousnatasha.com 
Why follow: Berliner Veronika Heilbrunner’s style is that perfect mix of lo-fi–meets–party-girl looks. She’s often spotted wearing high-top Converse or classic Vans with tulle dresses or satin wraps over jeans. Ideal for the heel-hating woman.  Where to follow: Instagram: @veronikaheilbrunner. Website: hey-woman.com. Want more style ideas? 

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