This has been the summer of the ‘it dress’, as at least once a week we are telling you about a new dress that is making headlines. One of the first ‘it dresses’ to really cause shopping chaos, was a green pleated floral midi dress by ASOS. It has been restocked several times, has been re-released in many iterations and is a firm fixture on our Instagram feeds, but we’re not over this design yet. ASOS just released a Pepto Bismol pink version of the midi — and we’re even more into it than the first. Paired with white trainers, this dress looks like it’s straight from Copenhagen Fashion Week. Keep scrolling to see the cult midi, and shop the new pink version below.
Next up, see our edit of the it dresses that are still in stock: