It’s hard to remember a time when everything you mused, liked and—let’s face it—ate, wasn’t documented on social media. And the effects have certainly been felt where our wardrobes are concerned.
For many, posing for an outfit photograph has become part of their daily routines. Of course, some have carved impressive careers from doing so, but at what cost? As it turns out, a financial one.
Our obsession with showcasing our clothes has developed into a culture of excess, where we’d rather buy new than be seen in the same dress for a second or third time. Don’t take our word for it—just look at the facts. Carrying out a study in 18,000 households across 20 countries, Movinga asked participants to estimate the percentage of unworn clothes they have in their wardrobes. On average, those in the UK thought it to be 34%. The reality? A whopping 73% of their clothes went unworn.
Speaking of rewearing, this has to be the most Instagrammed accessory of the year, or perhaps of all time.