Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
Whilst last season, Copenhagen Fashion Week saw a smattering of physical shows, designers are currently presenting their AW21 collections in digital format. But this categorically does not meant they’re any less spellbinding.
Brands such as Rixo, Rodebjer, Ganni and Nynne put their creative hats on to deliver their collections in the format of short films, lookbooks, and talks, and it’s getting me excited for winter fashion. Here’s the lowdown so far.
Baum & Pferdgarten
What do you do when you can’t host a catwalk show? You call on your community, that’s what. This season, Baum & Pferdgarten innovated with a Lockdown Show, with a collection modelled on 21 friends of the brand across social, shot during lockdown.
‘Despite the difficulties of the past year, with some of us being unable to see our friends and loved ones for so long, we wanted this to be a joyful reminder that we are still connected,’ said creative directors & founders, Helle Hestehave & Rikke Baumgarten.
The collection itself was inspired by the contrast between the romantic allure of the countryside and the forsaken industrial landscapes of the Danish coastline.
The theme of the show was ‘Stillness’, an effort to keep us grounded in these troubled times. Gitte Wetter, head of design, retreated to a Danish summer house to design the collection, drawing inspiration from past decades, including the Victorian era and the 70s, all with a touch of serenity. There were exaggerated collars, rich hues and fabrics such as leather and suede.
By Malene Birger
By Malene Birger served up a collection we will all want to wear come next season. Oversized and elongated silhouettes, exaggerated layers, the cosiest and chicest knitted dresses and coats. I’ll have one of each please.
Nynne stepped away from traditional models to present its AW21 collection, an ode to women. NYNNE has to be for all women. The garments we make have to be wearable but also inspire. Designer Nynne Kunde explained, ‘I have always admired women who are fighting for what they want and I always look to classic suiting and power dressing as a starting point. For me, it’s about taking strong looks and lightening them. Subsequently encouraging more women to harness their feminine power without dressing like a man.’
She asked nine exceptional women from her native Copenhagen to model the designs, including entrepreneurs, designers and comedians of all ages. The collection was equally feminine and timeless, with soft and flattering silhouettes in hues that honoured Mother Earth with the use of rich and dusty neutral tones.